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IPO · Consumer Internet & Media

PlaySimple files ₹3150 crore OFS IPO for Swedish owner

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Date
Company
PlaySimple Games
What it does
Casual mobile games developer
Kind
IPO
Amount
₹3,150 Cr
Stage
IPO
Founded
2014
Sector
Consumer Internet & Media

What they do

PlaySimple Games develops casual mobile games like Word Search Explorer and Daily Themed Crossword

What happened

The company filed a DRHP for a ₹3,150 Cr Offer-For-Sale IPO to list on NSE and BSE

Why it matters

Swedish parent MTG sells shares; no new capital enters the company as founders have exited

The details

  • PlaySimple Games has filed its Draft Red Herring Prospectus (DRHP) with SEBI for an initial public offering.
  • The IPO size is ₹3,150 Crore raised entirely through an Offer-For-Sale (OFS).
  • An OFS means existing shareholders sell their stakes; no new money goes to the company.
  • The sole seller is MTGx Gaming Holding AB, a subsidiary of Sweden-based Modern Times Group MTG AB.
  • MTG acquired PlaySimple in 2021 for over $360 Million and intends to remain the majority owner post-IPO.
  • Lead managers for the issue include Axis Capital, JP Morgan India, and Morgan Stanley India.
  • The listing will take place on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
  • Allocation includes 50% for Qualified Institutional Buyers (QIBs), 35% for Retail investors, and 15% for Non-institutional investors.

The bigger picture

  • This marks the second gaming company to go public in India after Nazara Technologies.
  • Associate firm NODWIN Gaming is also preparing for its own initial public offering.
  • PlaySimple claims to be the largest pureplay casual mobile games firm in India by FY25 revenue.
  • Investors may view the OFS structure as a signal of promoter exit rather than growth funding.

About the business

  • PlaySimple operates over 110 countries across North America, Europe, and Asia.
  • It offers 30 live casual mobile games including word puzzles and non-word challenges.
  • Key titles include Word Search Explorer, Daily Themed Crossword, and Word Trip.
  • The company monetizes through in-app advertisements, in-app purchases, and software development services.
  • Software services involve licensing or maintaining games for third-party clients.
  • Cumulative downloads reached 424.61 Million since the company started in 2015.
  • Daily Active Users (DAUs) stood at approximately 4.99 Million as of December 31, 2025.
  • FY25 downloads surged to 15.02 Crore compared to 7.15 Crore in the previous year.
  • Revenue mix is dominated by advertising income of ₹1,916.9 Crore and in-app purchases of ₹333.6 Crore.

What happens next

  • PlaySimple aims to list its shares on the NSE and BSE following SEBI approval.

The deal

Type
IPO

Investors

  • MTGx Gaming Holding AB (seller) — Subsidiary of Sweden-based Modern Times Group MTG AB which acquired PlaySimple in 2021.
  • Elevation Capital (existing) — Previous investor in PlaySimple Games.
  • IDG Ventures India (existing) — Previous investor in PlaySimple Games.

Founders

  • Siddharth Jain, Former CEO, now Chairman
  • Siddhanth Jain, Founder
  • Preeti Reddy, Founder
  • Suraj Nalin, Founder

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