Analysis · Commerce & Consumer Brands

Japam opens first offline store in Vrindavan

By Startup Enthusiast · 14 February 2026

What they do

Japam sells modern spiritual wearables with QR-linked authenticity reports

It opened its first exclusive offline store in Vrindavan, Uttar Pradesh

The brand targets ₹60 Cr revenue by end of FY26 and ₹180 Cr valuation by FY27

Japam opened its first exclusive offline store in Vrindavan, Uttar Pradesh.
The brand sells modern spiritual wearables like rudraksha and karungali items.
Each product has a QR code linking to a batch testing report from an accredited lab.
Revenue in FY25 was ₹17.56 Cr, up 45.84% from ₹12.04 Cr in FY24.
Revenue as of December FY26 crossed ₹37 Cr, targeting ₹60 Cr by end of FY26.
The brand's EBITDA margin is around 20%.
91% of sales come through its website.

The offline store marks Japam's first physical retail presence.
India's religious and spiritual market was valued at $58.6 Bn in 2023, growing at 10% CAGR through 2032.
The brand plans to triple revenue by FY27 while staying profitable.

Japam is a D2C brand for modern spiritual wearables.
Products include rudraksha wearables (25% of FY25 sales), karungali wearables (30%), energy stones (30%), and other spiritual jewellery (15%).
Each product has a QR code linking to a batch testing report from an accredited lab.
Designs include contemporary combinations like chakra pendants and rudraksha cufflinks.
91% of sales come through its website.
Revenue in FY25 was ₹17.56 Cr, with an EBITDA margin of around 20%.

Expand across marketplaces, quick commerce, retail outlets, and B2B partnerships.
Launch silver and gold spiritual jewellery and premium multi-mukhi rudraksha items.
Target triple revenue by FY27 while remaining profitable, with a valuation over ₹180 Cr.
Invest in community-building via digital engagement, app features, and offline discovery.