Analysis · Commerce & Consumer Brands

Longway reports revenue growth and manufacturing expansion plans

By Startup Enthusiast · 14 February 2026

What they do

Longway makes home appliances like mixer grinders and fans through its own factory in Sonipat

The company earned ₹125.4 Cr in FY25 with 98% sales coming from online digital channels

Founders Deepak and Ritish Garg target ₹500 Cr revenue within three to five years

Longway is a home and kitchen appliance brand founded by Deepak and Ritish Garg in 2020.
The company operates a manufacturing-first model with vertical integration including assembly and moulding.
Its facility is located in Sonipat, Haryana, producing items like fans and water heaters.
Digital-native direct-to-consumer channels drive 98% of the company's total sales volume.
Longway has served over 40 lakh users and fulfilled more than 40 lakh orders since inception.
In the first six months of 2025 alone, the company acquired over 10 lakh new users.
Peak single-day order volume reached 20,000 units during high-demand periods.
FY25 revenue grew 47.33% year-on-year to reach ₹125.4 Cr from ₹85.11 Cr.

Deepak Garg is the father of co-founder Ritish Garg, indicating a family-led business structure.
The brand targets value-conscious households seeking affordable home and kitchen appliances.
Vertical integration allows control over machining, fabrication, and moulding processes for cost efficiency.
Online-only distribution strategy minimizes overhead costs associated with physical retail stores.

Longway manufactures mixer grinders, fans, water heaters, and induction cooktops for consumers.
The company uses a manufacturing-first approach with full vertical integration across production stages.
Assembly, machining, fabrication, and moulding are handled internally at its Sonipat facility.
Digital-native direct-to-consumer sales account for 98% of all revenue generated by the firm.
Over 40 lakh users have been served since the company began operations in 2020.
More than 40 lakh orders have been successfully fulfilled across various product categories.
New user acquisition exceeded 10 lakh in just the first six months of 2025.
Peak daily order volumes hit 20,000 units, showing strong demand during specific periods.
Current fiscal year partial revenue stands at ₹120 Cr against a projected ₹180 Cr.

The company aims to expand its manufacturing capacity over the next 12 to 18 months.
Longway plans to enter new product categories beyond current home appliances.
Mid-term target is to achieve ₹500 Cr revenue within three to five years.
Current fiscal year revenue projection is set at ₹180 Cr.