Funding · Commerce & Consumer Brands

BabyOrgano raises ₹20 Cr from RPSG Group

By Startup Enthusiast · 14 February 2026

What they do

BabyOrgano makes Ayurveda-based baby care products for skin, hair, and immunity

It raised ₹20 crore from RPSG Group after appearing on the TV show Ideabaaz

Revenue jumped from ₹7.26 crore in FY24 to ₹25.62 crore in FY25

BabyOrgano, a herbal baby care brand, raised ₹20 crore from RPSG Group.
The investment came after the founders appeared on the TV show Ideabaaz.
The company makes Ayurveda-based products for skin, hair, oral, and bath care.
It also sells daily wellness and immunity boosters like Baalprashan drops and Chocvita nutrition.
Revenue grew from ₹7.26 crore in FY24 to ₹25.62 crore in FY25.
In the current fiscal, it has recorded ₹22 crore and is on track for ₹50 crore by year-end.
Sales are 40% direct D2C via its website and 60% through Amazon, FirstCry, and Zepto.

The India baby care market is projected to reach $9.5 billion by 2031.
The organic segment is growing at 13.6% CAGR, while synthetic products still hold 75.12% of the category.
This investment signals growing investor interest in natural baby care brands.

BabyOrgano is an R&D-led brand that tests formulations against modern paediatric standards.
It manufactures through 5 partners in Ahmedabad.
Products include skin, hair, oral, bath care, daily wellness, and immunity boosters.
Key products are Baalprashan immunity drops and Chocvita daily nutrition.
Revenue was ₹7.26 crore in FY24 and ₹25.62 crore in FY25.
It is on track for ₹50 crore topline by end of FY26.

Transition from a product brand to a service-integrated wellness ecosystem in 12-18 months.
Rebrand and launch doctor consultation services.
Expand physical footprint via school outreach programmes and exhibitions.
Long-term (3-5 years): global expansion to US and Australia.

RPSG Group (lead) — An Indian business conglomerate with interests in consumer goods, retail, and technology.

Product: Ayurveda-based wellness products for children including cough syrup, roll-on, lip balm, immunity booster, milk mixes, and Baalprashan Swarnaprashan drops
Customers: Parents of children aged 10-15 seeking natural wellness solutions
How it makes money: D2C brand with multi-channel distribution across online platforms (D2C, Amazon, Flipkart, FirstCry) and retail
What sets it apart: Clinically tested Baalprashan formulations; 40% repeat purchase rate; 1 million customers served