Funding · Commerce & Consumer Brands
Swizzle raises ₹2.5 crore from angel investors to expand clean beverage range
By Startup Enthusiast ·
- Date
- Company
- Swizzle
- What it does
- mocktail and cocktail mixers
- Kind
- Funding
- Amount
- ₹2.5 Cr
- Stage
- seed
What they do
Swizzle makes mocktail and cocktail mixers with real fruits, natural herbs, and clean sweeteners
What happened
The company raised ₹2.5 crore from angel investors who understand the consumer and beverage space
Why it matters
Swizzle aims to make clean drinking more accessible by offering smaller pack sizes and improving distribution
The details
- Swizzle was founded by Vrinda Singhal to make it easy and fun to create cocktails and mocktails at home.
- The company uses real fruits, natural herbs, and clean sweeteners, avoiding artificial colours and synthetic flavours.
- Swizzle expanded into clean, premium mocktails as consumers showed increasing interest in healthier beverage options.
- The founder believes clean drinking should not be seen as a luxury and works on pricing to keep products accessible.
- Swizzle raised ₹2.5 crore from a group of angel investors who understand the consumer and beverage space.
- The funding includes strategic guidance and network support, which have helped the team move faster and avoid costly mistakes.
The bigger picture
- Swizzle's focus on real ingredients and clean labels sets it apart in the beverage market.
- The company’s growth has been organic, driven by customer feedback and evolving product ranges.
- Participating in IdeaBaaz helped Swizzle refine its pitch and gain national visibility, mentorship, and valuable connections.
About the business
- Swizzle sells cocktail and mocktail mixers that allow customers to make drinks at home with real ingredients.
- The company avoids artificial colours and synthetic flavours, focusing on natural herbs and clean sweeteners.
- Swizzle aims to make clean drinking more accessible by offering smaller pack sizes and improving distribution.
- The brand’s goal is to build a healthier drinking culture through everyday choices.
- Swizzle’s products are designed to be easy to use, with formulations that ensure consistent taste and quality.
What happens next
- Swizzle plans to continue expanding its clean beverage range and improving distribution to make products more accessible.
- The company aims to build a healthier drinking culture through everyday choices and customer engagement.
The deal
- Type
- funding
Investors
- Angel Investors (participated) — A group of investors with expertise in the consumer and beverage space.
Founders
- Vrinda Singhal, Founder
About Swizzle
- Product
- Clean-label ready-to-drink mocktails, cocktail mixers, and non-alcoholic beverages
- Customers
- Consumers seeking non-alcoholic, clean-label craft beverages and home cocktail experiences
- How it makes money
- Sales of packaged beverages via D2C, e-commerce, and retail distribution channels
- What sets it apart
- Clean-label formulations offering ready-to-drink alternatives to traditional alcoholic drinks
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