Launch · Commerce & Consumer Brands

Moms Home expands baby apparel with organic focus

By Startup Enthusiast · 14 February 2026

What they do

Moms Home makes organic baby clothing and accessories for ages 0-2

The brand appeared on Shark Tank India Season 4 and plans 5 flagship stores by March 2026

It serves over 35 lakh parents with 90 SKUs and a 35% repeat rate

Moms Home was established to fill a gap in the baby apparel market.
The brand sells baby clothing and essentials for the 0-2 age group.
Products include bamboo socks, clothing, accessories, swaddles, and quilts.
Materials used are GOTS-certified organic cotton, muslin, and bamboo.
Production is 60% in-house, with facilities in Jaipur and Delhi.
The brand appeared on Shark Tank India Season 4.
Moms Home plans to expand into maternity wear, kids' innerwear, and functional essentials for older children.

India's kids' apparel market is projected to reach $29.3 billion by 2030.
Market demand is shifting toward organic, non-toxic materials and transparent supply chains.
Competitors mostly aggregate products and depend on suppliers, unlike Moms Home's in-house production.

Moms Home makes baby apparel and essentials for ages 0-2.
It offers 8 categories and 90 SKUs (stock-keeping units, or distinct products).
Sales channels include quick commerce, D2C (direct-to-consumer), ecommerce, retail, and B2B.
Sales mix: quick commerce and D2C 40%, ecommerce 40%, retail and B2B 20%.
The brand serves over 35 lakh parents and delivers to 18,000 pincodes.
Monthly revenue run rate is ₹4.5 crore.
FY25 revenue was ₹17.65 crore, with 63.7% year-on-year growth.
FY26 revenue is projected at ₹38–40 crore.
About 50% of D2C orders come from Tier II and III cities.

Expand into maternity wear, kids' innerwear, and functional essentials for older children.
Open 5 flagship stores by March 2026.
Reach 50 outlets nationwide.