Funding · Commerce & Consumer Brands

Japam secures ₹1.5 crore from Thapar and Alagh

By Startup Enthusiast · 31 January 2026

What they do

Japam sells spiritual products like rudraksha, focusing on authenticity and trust

On Shark Tank India, it raised ₹1.5 crore from Namita Thapar and Varun Alagh for 1% equity plus royalty

The deal includes a royalty until the investment is recouped, with funds for manufacturing and quality

Japam pitched on Shark Tank India Season 5 seeking ₹1.5 crore for 1% equity, valuing the company at ₹150 crore.
The company secured the investment from Namita Thapar and Varun Alagh in a joint deal.
The deal includes 1% equity plus a 1% royalty until the invested capital is fully recouped.
Viraj Bahl opted out due to concerns about commercializing faith.
Kunal Bahl supported the founder when he questioned the royalty structure.
The funds will be used for scaling manufacturing, expanding the product portfolio, and strengthening quality assurance.
Japam focuses on India first, with international expansion considered later.

The spiritual products market faces trust issues, and Japam addresses this with lab testing and batch reports.
The founder's 19-year entrepreneurial journey, including building Dekho.com and a large e-commerce learning community, adds credibility.
The deal structure with royalty is notable, as it ties returns to performance until the investment is recovered.
The founder's philosophy of respecting beliefs while running a business highlights a balance between commerce and faith.

Japam sells spiritual products, focusing on authenticity and trust.
It uses lab testing methods like X-ray, UV, and spectroscopy to ensure product genuineness.
The company runs a Batch Test Report system for quality assurance.
Japam's Har Ghar Rudraksh initiative distributes 5 Mukhi Rudraksh free, charging only delivery, losing money on each shipment.
The company operates in India, with a focus on the domestic market.