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Analysis · Commerce & Consumer Brands

GIVA founders share business insights in interview

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Date
Company
GIVA
What it does
Selling affordable jewellery online
Kind
Analysis
Sector
Commerce & Consumer Brands

What they do

GIVA sells affordable jewellery through its website and social media channels

What happened

Founders Ishendra Agarwal, Aditya Labroo, and Nikita Prasad are featured in the story

Why it matters

The company operates as a direct-to-consumer brand for fashion accessories

The details

  • GIVA is an Indian startup focused on selling affordable jewellery to consumers.
  • The company has three co-founders who lead its operations and strategy.
  • Ishendra Agarwal serves as one of the key leaders of the business.
  • Aditya Labroo is another founder involved in managing the company's growth.
  • Nikita Prasad is the third founder contributing to the brand's direction.
  • The story highlights the founders' perspectives on their business model.
  • GIVA targets customers looking for stylish yet budget-friendly accessories.
  • The brand relies on digital platforms to reach its audience.

About the business

  • GIVA offers a wide range of jewellery products including necklaces and earrings.
  • The company uses a direct-to-consumer model to sell its items.
  • Affordability is a core part of GIVA's value proposition for buyers.
  • Social media plays a significant role in marketing the brand.
  • The website serves as the primary channel for customer purchases.
  • GIVA focuses on trends that appeal to young fashion-conscious shoppers.
  • The business aims to provide high-quality designs at lower prices.
  • Inventory management supports the fast-paced nature of fashion retail.
  • Customer feedback helps shape the product offerings available online.

Founders

  • Ishendra Agarwal, Founder
  • Aditya Labroo, Founder
  • Nikita Prasad, Founder

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