Analysis · Enterprise Software & IT

Mobavenue hosts roundtable on growth strategies for B2C brands

By Startup Enthusiast · 19 February 2026

What they do

Mobavenue is a data analytics firm that helps consumer brands improve growth through customer acquisition and retention strategies

Mobavenue hosted a roundtable with 12 industry leaders to discuss how B2C brands can adapt to the changing consumer market in India

The event focused on the importance of data, technology, and omnichannel strategies in driving long-term customer engagement and growth

Mobavenue hosted a roundtable discussion on February 19, 2026, with 12 industry leaders to explore new strategies for B2C brands in India’s evolving consumer market.
The event was organized in partnership with PrsmX and was moderated by Karan Saraf, director of Deals at PwC.
Participants included executives from companies like Flipkart, Colive, UpGrad, Cashfree Payments, and Urban Ladder.
The discussion focused on how brands can rethink customer acquisition, retention, and long-term engagement in a data-driven, omnichannel environment.
Speakers emphasized the need for a balanced approach that combines digital and offline strategies to build brand visibility and customer trust.

India’s consumer market is growing rapidly and is expected to become the world’s second-largest by 2030.
Traditional marketing strategies are becoming less effective as consumer behavior and expectations evolve.
B2C brands must now focus on data and technology to drive growth and maintain customer engagement.
The event highlighted the importance of reactivating existing customers and leveraging cross-selling opportunities.

Mobavenue provides data analytics and insights to help consumer brands improve their growth strategies.
The company works with a range of B2C platforms, marketplaces, and lifestyle brands to optimize customer acquisition and retention.
Mobavenue’s services include analyzing customer behavior, tracking engagement metrics, and developing omnichannel marketing strategies.
The firm collaborates with industry leaders to shape best practices for modern consumer brands.
Mobavenue’s focus is on helping brands build long-term customer relationships through data-driven decision-making.