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Launch · Commerce & Consumer Brands

GIVA relaunches jewellery exchange campaign

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Date
Company
GIVA
What it does
Silver and gold jewellery retailer
Kind
Launch
Sector
Commerce & Consumer Brands

What they do

GIVA sells silver, gold, lab-grown diamond, and demi-fine jewellery

What happened

It relaunched 'Artificial Do

Why it matters

Silver Lo' across 350+ stores, offering ₹500 voucher per piece exchanged; last year's edition collected over five lakh pieces from 40,000 customers in 20 days

The details

  • GIVA relaunched its jewellery exchange campaign 'Artificial Do. Silver Lo' across 350+ exclusive brand outlets nationwide.
  • The campaign runs from 12 June to 12 July 2026.
  • Customers receive a flat ₹500 voucher per piece of old jewellery exchanged.
  • The voucher is redeemable on GIVA's silver and gold collections.
  • Savings go up to 35% on silver jewellery and 5% on gold jewellery purchases.
  • A digital campaign featuring brand ambassador Kriti Sanon promotes the initiative.
  • Last year's edition collected over five lakh pieces of old jewellery within 20 days.
  • Last year's edition saw participation from over 40,000 customers across 300 stores.

The bigger picture

  • The voucher value increased from ₹200 to ₹500 per piece compared to last year.
  • The initiative aims to encourage reuse and responsible disposal of unused jewellery.
  • It offers customers a chance to refresh their collections.

About the business

  • GIVA sells silver jewellery, gold jewellery, lab-grown diamond jewellery, and demi-fine jewellery.
  • Products include rings, bracelets, pendants, earrings, men's silver, anklets, chains, sets, mangalsutras, nose pins, perfumes, and toe rings.
  • It offers 0% making charges on gold jewellery and pan India free shipping.
  • The brand has a men's collection endorsed by Aditya Roy Kapur.

What happens next

  • The campaign aims to encourage reuse and responsible disposal of unused jewellery.
  • It offers customers a chance to refresh their collections.

Founders

  • Ishendra Agarwal, Founder
  • Aditya Labroo, Founder
  • Nikita Prasad, Founder

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