Partnership · Commerce & Consumer Brands

GIVA appoints Kriti Sanon as brand ambassador and investor

What they do

GIVA is a direct-to-consumer fine jewellery brand based in Bengaluru, India, offering silver, gold, and lab-grown diamond jewellery

The company has appointed actor and entrepreneur Kriti Sanon as its brand ambassador and investor, as it expands its presence in India’s growing D2C…

GIVA has raised ₹530 crore ($62 million) in funding last year and serves over two million customers across 55 Indian cities through 350 stores

GIVA, a Bengaluru-based direct-to-consumer fine jewellery brand, has appointed actor and entrepreneur Kriti Sanon as its brand ambassador and investor.
The company launched a new campaign, 'Style, Sealed in Silver,' which promotes silver jewellery as part of everyday fashion rather than being reserved for weddings and celebrations.
Founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, GIVA initially focused on sterling silver jewellery before expanding into gold, lab-grown diamonds, perfumes, and personalised accessories.
The brand now serves more than two million customers across over 55 Indian cities through more than 350 stores.
Kriti Sanon has previously invested in skincare brand Hyphen and nutrition startup Supply6.

The move reflects a growing trend of celebrities partnering with Indian startups as investors and ambassadors.
GIVA’s campaign highlights a shift in consumer attitudes towards jewellery, focusing on self-expression and personal style.
Despite rapid revenue growth, the company’s consolidated net loss widened to about ₹72 crore in FY25.

GIVA is a direct-to-consumer fine jewellery brand that sells silver, gold, and lab-grown diamond jewellery, along with perfumes and personalised accessories.
The company operates through more than 350 stores across over 55 Indian cities and serves more than two million customers.
GIVA offers a wide range of products, including rings, pendants, earrings, bracelets, and other accessories, with options in silver, gold, and lab-grown diamonds.
The brand has a strong online presence, with a website that allows customers to search for products by category, price, and other filters.
GIVA also offers a 'Smart Purchase Plan' and provides free shipping across India.

GIVA is expanding its presence in India’s lab-grown diamond market, targeting rising demand for diamond-studded jewellery among urban consumers.
The company is running the 'Style, Sealed in Silver' campaign across digital platforms, OTT services, retail stores, e-commerce channels, and social media.

Creaegis (lead) — Investor in GIVA’s ₹530 crore ($62 million) funding round in June 2025.
Premji Invest (participated) — Investor in GIVA’s ₹530 crore ($62 million) funding round in June 2025.
Epiq Capital (participated) — Investor in GIVA’s ₹530 crore ($62 million) funding round in June 2025.
Edelweiss Discovery Fund (participated) — Investor in GIVA’s ₹530 crore ($62 million) funding round in June 2025.