Launch · Commerce & Consumer Brands

Mishmash Naturals launches kids' Ayurvedic care brand

What they do

Mishmash Naturals makes personal care products for children aged 3 to 14

It raised angel funding after initial proof of concept from founders' savings

Products are co-created with parents and tested for safety and quality

Mishmash Naturals is building a kids' personal care brand combining Ayurveda and parent co-creation.
The brand targets children aged 3 to 14.
Its product philosophy is based on three Ayurvedic principles: POSHAN (Nourishment), SANTULAN (Balance), and RAKSHA (Protection).
Ingredients include Aloe vera, cucumber seed oil, and other botanicals.
Products are Ayush compliant and third-party tested for safety, pH, microbial quality, and heavy metals.
The first 50 products were co-created with real parents.
An early disruption was a fire at a packaging vendor that caused a 60-day supply disruption.

The brand uses Ayurvedic principles to differentiate in the kids' personal care market.
It builds community through WhatsApp groups, educational content, and parent influencers.
The founders have backgrounds in marketing, operations, pharma, and project management.

Mishmash Naturals makes personal care products for children aged 3 to 14.
Products follow Ayurvedic principles: POSHAN (Nourishment), SANTULAN (Balance), RAKSHA (Protection).
Key ingredients include Aloe vera and cucumber seed oil.
All products are Ayush compliant and third-party tested for safety, pH, microbial quality, and heavy metals.
The first 50 products were co-created with real parents.
The company builds community via WhatsApp groups, educational content, and parent influencers.

Deepen presence in kids' personal care.
Become India's most trusted Ayurvedic daily care brand for children.
Teach children to read labels, understand ingredients, and develop healthy self-care habits.

Product: Ayurvedic kids’ makeup products.
Customers: Parents buying cosmetics for children.
How it makes money: Direct-to-consumer sales of children’s personal care products.
What sets it apart: Ayurvedic positioning for kids’ makeup.