Results · Commerce & Consumer Brands

Slovic crosses Rs 200 crore ARR, turns profitable

What they do

Slovic makes home fitness gear like resistance bands, yoga mats, and dumbbells

It crossed Rs 225 crore ARR and turned EBITDA positive in April 2026

The brand sees strong demand from home workouts and quick commerce sales

Slovic crossed Rs 225 crore in annual recurring revenue (ARR) in April 2026.
The company also turned EBITDA positive in the same month.
Revenue grew from Rs 30 crore in FY25 to Rs 92 crore in FY26.
The company achieved a nearly 250% compound annual growth rate over the last two years.
Slovic raised about Rs 28 crore in equity funding so far.
The brand ran a campaign called 'Gym Ghar Lao' and has actor Tiger Shroff as brand ambassador.

Gym penetration in India is extremely low, creating a large untapped market.
Home workouts are gaining preference due to convenience, affordability, and time constraints.
The company's profitability comes from organic demand and strong brand recall, not external funding.
There is a growing trend of fitness solutions for children, which Slovic may tap into.

Slovic is a consumer-focused fitness ecosystem for home fitness.
Its product range includes resistance bands, yoga mats, strength-training accessories, dumbbells, and pull-up bars.
Home workout equipment contributes the largest share of revenue, followed by swimming and cricket gear.
Sales are split 45% from marketplaces, 45% from quick commerce, and the rest from its D2C website.
Branded searches for Slovic grew 8X over the last six months.
The company has a team of around 80-90 people.
The name Slovic was intentionally created to be culturally neutral.