Funding · Commerce & Consumer Brands

Fraganote raises ₹8 crore Pre-Series A

What they do

Fraganote makes affordable luxury perfumes with original formulations for Indian conditions

It raised ₹8 crore ($1 million) in a Pre-Series A round led by Rukam Capital

The brand has over 300,000 active customers and a 35% repeat purchase rate in two years

Fraganote has raised ₹8 crore ($1 million) in a Pre-Series A funding round.
The round was led by Rukam Capital, an early-stage venture firm.
The company will use the funds for product development, inventory, and marketing.
It also plans to deepen its omnichannel distribution and build its team.
Fraganote was founded in 2023 by Garima Kakkar and Arjun Anand.
The brand sells perfumes priced at ₹999 for a 50 ml bottle and discovery sets at ₹499.
It distributes through D2C, Amazon, Myntra, Nykaa, Blinkit, Zepto, Swiggy Instamart, and modern trade retail.

Fraganote is an accessible-premium perfume brand with original formulations.
Its primary offering is a 50 ml bottle at ₹999, and a discovery set at ₹499.
The brand has three fragrance collections: Gourmand, Tropical, and Royal.
Product names are descriptive, such as Vanilla Wood, Drunken Cake, and Caramel-Loaded Popcorn.
Formulations are adapted for Indian heat and humidity, using gourmand notes like vanilla, tonka, musk, praline, and caramel.
Packaging includes magnetic caps, polished glass bottles, and rigid boxes.
Distribution is omnichannel: D2C, Amazon, Myntra, Nykaa, Blinkit, Zepto, Swiggy Instamart, and modern trade retail.
The brand has over 70,000 Instagram followers and more than 300,000 active customers in its first two years.
Its repeat purchase rate is 35%.

Use funds for product development, inventory, brand and performance marketing, team building, and deepening omnichannel distribution.

Garima Kakkar, Cofounder, handles commercial engine (operations, supply chain, investor relations)
Arjun Anand, Cofounder, handles creative side (brand strategy, product development)

Product: Artisanal fragrances manufactured in small batches with high perfume oil concentration
Customers: Indian consumers seeking accessible premium fragrances with cultural narratives
How it makes money: Direct-to-consumer D2C model with presence across quick commerce, marketplaces and offline retail
What sets it apart: Story-rich, culturally attuned perfumes with high oil concentration for longer-lasting scents