Analysis · Commerce & Consumer Brands

Fraganote builds customer base, eyes growth

What they do

Fraganote is a new-age fragrance brand for Indian consumers, founded in 2023

It sells via its website, quick commerce platforms, Nykaa, and offline retail

With over 3 lakh users and 35% repeat purchases, it taps a market projected to cross $4.2 billion by 2030

Fraganote is a new-age fragrance brand for Indian consumers, founded in 2023.
The company sells its products through its own website, quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart, as well as Nykaa and offline retail stores.
Fraganote has built a customer base of over 3 lakh users.
The brand reports a repeat purchase rate of 35%.
India's fine fragrance and personal care market is projected to cross $4.2 billion by 2030.
The D2C ecosystem in India is valued at $65 billion and is projected to reach $310 billion by 2031.

Fraganote operates in a growing market for fine fragrances and personal care in India.
The brand's high repeat purchase rate indicates strong customer loyalty.
The expansion of quick commerce and D2C channels provides new distribution opportunities.
The projected market growth suggests significant headroom for the brand.

Fraganote is a fragrance brand that sells perfumes and related personal care products.
It distributes through its own website, quick commerce platforms, Nykaa, and offline retail.
The company targets Indian consumers with products designed for local preferences.
Fraganote generates revenue from direct sales and retail partnerships.
It has over 3 lakh customers and a 35% repeat purchase rate.
The brand operates in the D2C space, leveraging digital-first marketing and distribution.

Product: Artisanal fragrances manufactured in small batches with high perfume oil concentration
Customers: Indian consumers seeking accessible premium fragrances with cultural narratives
How it makes money: Direct-to-consumer D2C model with presence across quick commerce, marketplaces and offline retail
What sets it apart: Story-rich, culturally attuned perfumes with high oil concentration for longer-lasting scents