Funding · Commerce & Consumer Brands

Kriti Sanon invests in GIVA as strategic investor

What they do

GIVA is a fine jewellery brand that started with everyday silver and expanded into gold and lab-grown diamonds

Kriti Sanon has invested an undisclosed amount in GIVA as a strategic investor and brand ambassador

GIVA's post-money valuation stands at about $462 million after its Series C round

Kriti Sanon has invested in GIVA as a strategic investor and brand ambassador.
The investment amount has not been disclosed.
GIVA's post-money valuation is about $462 million (₹4,193 crore) after its Series C round.
The Series C round of ₹530 crore was led by Creaegis.
Other Series C participants include Premji Invest, Epiq Capital, and Edelweiss Discovery Fund.
A February 2026 tranche of ₹100.5 crore was backed by IQ-EQ, Kenro Capital, Premji Invest, Titan Capital, and Alteria Capital.
GIVA has raised about $133 million across 14 equity rounds since 2019.
Kriti Sanon will help with brand-building, collection design inputs, and consumer engagement.

This is a notable celebrity investment that pairs a well-known actor with a fast-growing jewellery brand.
GIVA has grown rapidly, with revenue nearly doubling to ₹523.3 crore in FY 2024-25.
The brand has expanded from silver to gold and lab-grown diamonds, and operates over 300 stores across India and Sri Lanka.
Kriti Sanon's association began with the 'Style, Sealed in Silver' campaign earlier in 2026.

GIVA is a fine jewellery brand that started with everyday silver and expanded into gold and lab-grown diamonds.
It operates over 300 stores across India and Sri Lanka.
Its first offline store opened in Bengaluru in 2022.
Manufacturing is outsourced to partners in China, Thailand, Turkey, and Italy, with a significant portion in India.
GIVA has its first in-house plating facility in Jaipur.
It serves over 2 million customers in India.
Products include silver jewellery, gold jewellery, lab-grown diamond jewellery, demifine jewellery, and perfumes.
Aditya Roy Kapur is the brand ambassador for the men's line.
The company had about 2,344 employees as of August 2025, with ~59% year-on-year growth.

Series C funds will be used for retail expansion, technology, supply chain, and lab-grown diamonds.
Kriti Sanon will contribute to brand-building, collection design inputs, and consumer engagement.

Kriti Sanon (strategic investor and brand ambassador) — National Award-winning actor and entrepreneur.