Funding · Commerce & Consumer Brands

Giva raises ₹270 crore in Series B round

What they do

Giva sells silver, gold, lab-grown diamond jewellery and perfumes online

It raised ₹270 crore in Series B funding led by Premji Invest, including a ₹70 crore secondary sale

The company plans to expand omnichannel presence amid a drop in jewellery demand

Giva has raised ₹270 crore in a Series B funding round.
The round includes a ₹70 crore secondary sale (existing shareholders sell their shares; no new money reaches the company).
Premji Invest, Azim Premji's investment arm, led the round.
Existing investors Aditya Birla Ventures, Alteria Capital, and A91 Partners also participated.
The company will use the funds to expand its omnichannel presence (selling both online and in physical stores).
It also aims to consolidate its position in minimalistic jewellery and affordable gifting.

D2C companies are adopting omnichannel strategies amid a drop in clothing and jewellery demand.
The silver jewellery market in India is a $4 billion opportunity, with the organised market share less than 7%.
Competitors include Melorra and BlueStone in the online-first jewellery market.

Giva sells silver jewellery, gold jewellery, lab-grown diamond jewellery, demi-fine jewellery, and perfumes.
Product categories include rings, bracelets, pendants, earrings, men's silver, anklets, chains, sets, mangalsutras, nose pins, and toe rings.
It offers 0% making charges on gold jewellery and pan India free shipping.
Brand ambassador Aditya Roy Kapur promotes the men's collection.
Products have up to 4.9 stars with hundreds of reviews each.