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Launch · Commerce & Consumer Brands

boAt launches digital campaign for Airdopes ProClip

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boAt logo
Date
Company
boAt
What it does
Consumer electronics and audio brand
Kind
Launch
Based in
Delhi
Founded
2015
Sector
Commerce & Consumer Brands

What they do

BoAt is a consumer electronics company that sells audio products like earbuds, headphones, and speakers, alongside smartwatches and various lifestyle…

What happened

The company launched a digital campaign titled 'Approved By' to promote its new Airdopes ProClip, which are open-ear audio earbuds

Why it matters

The campaign features actors Sonam Bajwa and Ambrish Verma to address common consumer concerns regarding fit, privacy, and ambient awareness in open-ear devices

The details

  • boAt has introduced a new digital marketing campaign called Approved By for its Airdopes ProClip earbuds.
  • The campaign features two short films starring actors Sonam Bajwa and Ambrish Verma.
  • The content aims to address consumer questions about open-ear audio technology, specifically regarding fit, privacy, and ambient awareness.
  • The campaign is currently live across the company's various social media and digital platforms.

The bigger picture

  • Open-ear audio is considered an emerging category in the Indian market.
  • Consumers often have reservations about the comfort and privacy features of open-ear audio devices.
  • The campaign is designed to simplify the category for potential buyers through relatable real-life scenarios.

About the business

  • boAt sells a wide range of consumer electronics including True Wireless (TWS) earbuds, neckbands, and wireless headphones.
  • The company's product portfolio also includes smartwatches, Bluetooth speakers, soundbars, power banks, and trimmers.

The deal

Type
launch

Founders

  • Aman Gupta, Co-founder
  • Sameer Mehta, Co-founder

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