Launch · Commerce & Consumer Brands

boAt enters Singapore market with Opptra

What they do

BoAt makes earwear, headphones, charging accessories and more

It launched in Singapore after a successful Malaysia debut, partnering with Opptra

The brand targets youth and digital-first consumers via Shopee, Lazada and TikTok Shop

boAt has entered the Singapore market.
The launch follows a successful debut in Malaysia.
Products include TWS earbuds, headphones and charging solutions.
They are available on Shopee, Lazada and TikTok Shop.
The target audience is youth and digital-first consumers in Singapore.
boAt's global philosophy is Create Waves.
Features include balanced sound, long battery and Active Noise Cancellation.
Pricing is positioned as premium audio at accessible price points.

boAt is India's No.1 earwear brand by its own claim.
The company partners with Opptra, founded by Binny Bansal, for international growth.
Opptra provides on-ground expertise, supply chain and local commerce knowledge.

boAt sells earbuds, headphones, earphones, smart watches, neckbands, speakers, soundbars, power banks, dashcams, projectors, trimmers, wired earphones, chargers, cables and gaming series.
It offers a 12-month standard warranty plus 3-month extended warranty (total 15 months) for products bought on/after 15 Apr 2025 with a valid serial number.
It provides free express delivery, 7-day replacement and GST billing.