People · Commerce & Consumer Brands

BigBasket elevates Seshu Kumar Tirumala as COO

What they do

BigBasket is an online grocery platform present in over 60 cities

It has promoted Seshu Kumar Tirumala, a 2014 joiner, to Chief Operating Officer

The move comes as Tata Digital pushes BigBasket to respond faster to quick commerce rivals

BigBasket has elevated Seshu Kumar Tirumala to Chief Operating Officer (COO).
Tirumala joined BigBasket in 2014 as National Head - Buying & Merchandising.
He later became Chief Buying and Merchandising Officer.
He oversaw sourcing, category management, private labels, and built a direct-farmer sourcing network.
BigBasket's private-label business contributes nearly 40% of total sales.
Founder and CEO Hari Menon and co-founder Vipul Parekh remain in their roles.
Tata Digital acquired a majority stake in BigBasket in 2021.

In 2025, ET reported that founders Menon and Parekh were preparing to step back; Menon denied the claims.
Tata Sons pulled up Tata Digital over BigBasket’s slow response to the quick commerce sector.
BigBasket’s quick commerce market share is mid-single digit, while rivals like Blinkit, Zepto, and Swiggy Instamart lead.
The B2C arm’s FY25 loss widened to Rs 1,851 crore from Rs 1,267 crore the previous year.

BigBasket operates in over 60 cities with around 850 dark stores (warehouses for quick delivery).
It serves over 10 million customers and offers over 30,000 products including groceries, fresh produce, medicines, fashion, electronics, and beauty.
Its B2C arm (Innovative Retail Concepts) reported FY25 turnover of Rs 7,673 crore (down 3% YoY) and a loss of Rs 1,851 crore.
Its B2B unit (Supermarket Grocery Supplies) reported FY25 turnover of Rs 2,227 crore (down 7% YoY).

Tirumala will focus on strengthening the farm-to-customer journey, enhancing execution, and delivering a seamless customer experience.