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Policy · Financial Services

Zerodha removes account maintenance fees and refunds transfer costs

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Date
Company
Zerodha
What it does
Discount brokerage platform for retail investors
Kind
Policy
Sector
Financial Services

What they do

Zerodha is a discount brokerage offering flat-rate trading and free equity delivery to retail investors in India

What happened

The company eliminated annual maintenance charges for new users starting June 1 and refunded up to ₹500 in depository fees

Why it matters

This move comes as revenue falls due to regulatory changes and rising competition from rivals like Groww and Dhan

The details

  • Zerodha eliminated annual maintenance charges for new users effective June 1.
  • The company issued refunds of up to ₹500 per user for depository transfer fees.
  • These refunds apply to both new accounts and existing users consolidating their holdings.
  • The policy change aims to reduce friction for customers entering the platform.
  • Zerodha maintains its model of flat ₹20 intraday and F&O trades.
  • Equity delivery and direct mutual fund investments remain free of charge.
  • The firm serves over 1.8 crore customers with significant market presence.
  • It holds a 15% share of daily retail exchange volumes in India.

The bigger picture

  • Revenue declined 12% to ₹8,847 Cr in FY25 amid tighter regulations.
  • Net profit fell 23% to ₹4,237 Cr due to increased STT costs.
  • Competitors like Groww saw strong user growth while Zerodha's active users dropped.
  • SEBI imposed stricter rules on F&O trading affecting broker profitability.
  • The company is considering charging fees for equity delivery to boost income.

About the business

  • Zerodha operates as a discount brokerage focusing on low-cost trading.
  • It offers the Kite trading platform with demo and API access via Kite Connect.
  • Users can manage HTTP orders, data streams, and accounts through its APIs.
  • The ecosystem includes Varsity for financial education and TradingQ&A community.
  • Tools like Nudge and Kill Switch help users manage risk and habits.
  • The company has invested in over 30 fintech startups across the sector.
  • It generates revenue primarily from brokerage fees on equity and derivatives trades.
  • Direct mutual fund investments are offered without commission to attract long-term savers.
  • The platform supports high-volume retail trading with minimal transaction costs.

What happens next

  • The company is considering charging brokerage fees for equity delivery trades.
  • It may adjust pricing models to counter declining revenue trends.
  • Further product enhancements could focus on API integrations for developers.

Founders

  • Nithin Kamath, Founder
  • Nikhil Kamath, CIO, Founder
  • Dr. Kailash Nadh, Founder
  • Seema Patil, Founder

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