Partnership · Commerce & Consumer Brands
Meesho and BSE launch Project Shikhar for seller listings
By Startup Enthusiast ·
- Date
- Company
- Meesho
- What it does
- E-commerce platform for small sellers
- Kind
- Partnership
What they do
Meesho is an e-commerce platform that helps small and independent sellers reach customers online
What happened
It has partnered with BSE to launch Project Shikhar, helping top sellers list on the BSE SME platform
Why it matters
The programme aims to address funding gaps and encourage formalisation in India's informal retail sector
The details
- Meesho and the BSE (Bombay Stock Exchange) have launched Project Shikhar through a memorandum of understanding.
- The project helps top-performing independent sellers on Meesho list on the BSE SME platform.
- Eligible sellers will be identified and onboarded over the next year.
- Sellers receive support for entity conversion, compliance, and regulatory preparation for listing.
- The programme addresses funding gaps for small businesses in India's informal and unorganised retail sectors.
- It creates a route for digital-native businesses to access public capital.
- The partnership encourages formalisation in e-commerce.
The bigger picture
- The BSE SME platform has already enabled hundreds of MSMEs to list and raise growth capital.
- Many small sellers in India lack access to formal funding and corporate governance structures.
- The programme aims to bridge that gap by leveraging Meesho's seller ecosystem.
About the business
- Meesho is an e-commerce platform that connects small and independent sellers with customers.
- It focuses on tier-2 and tier-3 cities in India.
- Sellers on Meesho offer products across categories like fashion, home, and electronics.
- The company makes money through commission on sales and advertising.
- It has millions of sellers and serves a large base of price-conscious consumers.
What happens next
- Eligible sellers will be identified and onboarded over the next year.
- Sellers will receive support for entity conversion, compliance, and regulatory preparation for listing.
The deal
- Type
- partnership
Founders
- Vidit Aatrey, Co-founder
- Sanjeev Barnwal, Co-founder
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