Meesho creator-led sales jump 152%
By Abha Lohia ·
- Meesho is an online marketplace for small sellers, and it now leans on creator videos to help shoppers find products
- Sales through its content commerce channel grew 152% over the past year, though it does not share the absolute figure
- About 1.6 lakh creators are active and over 4 lakh sellers have joined the programme
What happened
- Content commerce sales rose 152% year on year.
- 1.6 lakh creators are active on the platform.
- They have made over 1.5 million pieces of content.
- More than 4 lakh sellers joined the programme.
- Absolute sales and share of total are not disclosed.
Why it matters
- Videos bring in first-time app opens that would not otherwise happen.
- They also make users return to the app more often.
- Growth comes from more creators and sellers plus better conversion.
The business
- Online marketplace for small sellers.
- Uses creator videos for product discovery.
- Content commerce is treated as incremental demand.
The founders
In numbers
152%Content commerce sales growth · 2026
1.6 lakhActive creators · 2026
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