Launch · Financial Services
Raise launches Gen Z-focused investment app Millions
By Startup Enthusiast ·
- Date
- Company
- Raise Financial Services
- What it does
- Stock broking and investment platform
- Kind
- Launch
- Founded
- 2021
- Sector
- Financial Services
What they do
Raise Financial Services runs stock broking apps Dhan and Option Trader
What happened
It launched Millions, a goal-based investing app for Gen Z and first-time investors
Why it matters
Millions charges no brokerage for direct equity and a flat ₹20 for F&O trades
The details
- Raise Financial Services launched a new investment app called Millions.
- Millions is aimed at Gen Z and first-time investors.
- The app enables goal-based investing across mutual funds, stocks, SIPs, and IPOs.
- Millions is SEBI-regulated and currently charges no onboarding or brokerage fee for direct equity investments.
- For equity, ETF, intraday, and margin trades, Millions charges either ₹20 or 0.03% (whichever is lower).
- For equity F&O, Millions charges a flat ₹20 per executed order.
- The minimum SIP amount on Millions is ₹500.
The bigger picture
- Gen Z made up 40% of NSE-registered investors in FY25, up from 25% in FY20.
- The median investor age in India dropped from 38 to 33, per RBI.
- Millennials and Gen Z together controlled half of all mutual fund assets in 2025.
- Brokers Groww, Zerodha, and Upstox now account for 80% of retail equity investors.
About the business
- Raise targets users in Tier I & II cities with multiple financial services in stock broking.
- Its product portfolio includes Dhan (stock broking app), Option Trader app, Dhan web platform, TradingView by Dhan, and DhanHQ API.
- Raise also operates Upsurge (financial market info), ScanX (market research), and FuzzAI (AI trading insights on proprietary small language model Artham).
- In May 2026, Raise acquired GreenLife Insurance Broking to enter insurance distribution.
- In April 2026, Raise acquired Stratzy, an algo-trading platform with over 100 exchange-approved strategies.
- Raise acquired new-age media startup Filter Coffee in 2025.
- Raise is in talks to acquire wealthtech Infinyte Club for about $10M.
- Earlier in 2026, Raise launched trading terminal DEXT T3 to expand in active trading.
The deal
- Type
- launch
Investors
- 3one4 Capital (existing) — Venture capital firm.
- BEENEXT (existing) — Venture capital firm.
- Kunal Shah (existing) — Founder of CRED.
- Kalyan Krishnamurthy (existing) — CEO of Flipkart.
- Sameer Nigam (existing) — CEO of PhonePe.
Founders
- Pravin Jadhav, Co-founder
- Alok Pandey, Co-founder
- Jay Prakash Gupta, Co-founder
More on Raise Financial Services
- Raise Financial hires CEO for new insurtech vertical29 August 2026 · People
- Raise Financial rebrands acquired insurance arm as Pluto Insurance10 July 2026 · Acquisition
- Raise Financial Services posts ₹325.8 Cr profit in FY2617 June 2026 · Results
- Raise acquires GreenLife to expand insurance distribution13 May 2026 · Acquisition
- Raise Financial Services acquires algorithmic trading firm Stratzy21 April 2026 · Acquisition
- Raise launches Artham, an SLM for Indian markets4 December 2025 · Launch
- Raise Financial Services to launch AI model Fuzz26 August 2025 · Launch
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