Stake sale · Consumer Internet & Media

Accel and AVP sold over 1 Cr shares of Amagi in block deals worth ₹587.3 Cr

By Startup Enthusiast · 21 August 2026

What they do

Amagi provides cloud software for launching and monetising streaming TV channels

Accel and AVP sold over 1 crore shares in block deals worth ₹587.3 Cr at ₹560 apiece

The stock surged over 89% since listing in January 2026 and Q1 profit jumped 8.6X

Accel and AVP sold over 1 crore shares of Amagi in block deals worth ₹587.3 Cr
The shares were sold at ₹560 apiece, a 3% discount to the previous close.
AVP affiliate Trudy Holdings sold 31.7 lakh shares, and AVP I Fund sold 18.6 lakh shares.
Accel Growth VI Holdings and Accel India VI each sold 27.3 lakh shares.
Buyers included SBI Mutual Fund, Tata Mutual Fund, ICICI Prudential Mutual Fund, Edelweiss Mutual Fund, Baroda BNP Paribas Mutual Fund, Susquehanna International Group, BofA Securities, and HDFC Standard Life Insurance Company.
SBI Mutual Fund bought the most at 50.9 lakh shares, and HDFC Standard Life Insurance bought 17.9 lakh shares.
Shares closed at ₹599.85 on BSE, up 3.99% on the day of the deal.

Accel held an 11.5% stake in Amagi as of the June quarter end.
AVP held less than 1% via AVP I Fund and 3.3% via Trudy Holdings.
The stock has surged over 89% from its muted listing price in January 2026.
Q1 FY27 consolidated net profit was ₹33.9 Cr, up 8.6X year-on-year, and operating revenue was ₹436.9 Cr, up 32.4%.

Amagi provides cloud-based software for content providers to launch, operate, and monetise streaming channels without physical broadcast infrastructure.
Its Amagi NOW platform unifies ingest to ad insertion, powered by the Amagi Intelligence agentic engine.
Customers include broadcasters, content partners, distributors (FAST platforms, vMVPDs, device OEMs), and advertisers.
It delivers 9,000+ channels across multiple geographies and handles 26B+ ad impressions annually via Amagi THUNDERSTORM.
Amagi reaches 300+ streaming platforms and pay-TV operators from a single feed.
It offers solutions for sports including live production, low latency, and global distribution, and counts the NHL as a customer.

Accel (seller) — Venture capital firm that held an 11.5% stake in Amagi.
AVP (seller) — Investment firm that held less than 1% via AVP I Fund and 3.3% via Trudy Holdings.
SBI Mutual Fund (buyer) — Mutual fund that bought 50.9 lakh shares, the highest among buyers.
HDFC Standard Life Insurance Company (buyer) — Insurance company that bought 17.9 lakh shares.
ICICI Prudential Mutual Fund (buyer) — Mutual fund that bought 9.3 lakh shares.
Tata Mutual Fund (buyer) — Mutual fund that bought approximately 4.5 lakh shares.
Susquehanna International Group (buyer) — Global investment firm that bought approximately 4.5 lakh shares.
Edelweiss Mutual Fund (buyer) — Mutual fund that bought approximately 4.5 lakh shares.
Baroda BNP Paribas Mutual Fund (buyer) — Mutual fund that bought approximately 4.5 lakh shares.
BofA Securities (buyer) — Investment bank that bought approximately 4.5 lakh shares.