Launch · Commerce & Consumer Brands
Flipkart close to launching food delivery in Bengaluru
By Startup Enthusiast ·
- Date
- Company
- Flipkart
- What it does
- Indian e-commerce marketplace
- Kind
- Launch
- Based in
- Bengaluru
What they do
Flipkart is a Walmart-owned e-commerce marketplace selling mobiles, electronics, furniture, grocery, and more
What happened
It plans to launch food delivery in Bengaluru by August end, using its quick-commerce fleet Flipkart Minutes and logistics arm Ekart
Why it matters
The move comes as food delivery growth slows and rivals Swiggy and Zomato face restaurant backlash over high commissions
The details
- Flipkart is close to a full food delivery launch in Bengaluru, targeting a August end rollout.
- Flipkart Minutes will handle the order and fulfilment flow for the initial food delivery rollout.
- A standalone food delivery app is in development and could go live in the coming months.
- Flipkart is tapping ONDC (Open Network for Digital Commerce, a government-backed platform) for restaurant onboarding.
- The company is initially reaching out to branded, organised restaurant chains, not small independent eateries.
- Flipkart is not likely to build its own cloud kitchen brands; it will use a marketplace model like Zomato and Swiggy.
- Flipkart is looking at a base commission of 12-13% for restaurant partners and may cap marketing spends.
The bigger picture
- Food delivery growth has slowed from 20-25% annually (2020-2022) to 10-11% and slower now, per Elara Capital.
- Restaurant bodies like the Bengaluru Hotels Association and NRAI are in a standoff with Swiggy and Zomato over high commissions and costs.
- Earlier food delivery attempts by Amazon, Ola, and Paytm failed to dislodge Swiggy and Zomato.
- Rapido launched food delivery app Ownly earlier in 2026 with a zero-commission model for restaurants.
About the business
- Flipkart is a Walmart-owned Indian e-commerce marketplace.
- It sells mobiles, electronics, furniture, grocery, lifestyle, books, and more.
- Flipkart has a quick-commerce delivery fleet under Flipkart Minutes and logistics arm Ekart.
- It has a cross-platform loyalty programme SuperCoins spanning marketplace, Minutes, Myntra, and Cleartrip.
- SuperCoins was recently extended to partners like Uber and Marriott Bonvoy.
- Flipkart has roughly 500 million registered users.
- About 40 million users reportedly use SuperCoins across Flipkart group apps.
What happens next
- Flipkart plans to launch food delivery in Bengaluru by August end.
- A standalone food delivery app is in development and could go live in the coming months.
Founders
- Sachin Bansal, Founder
- Binny Bansal, Founder
- Abhishek Bansal, Founder
- Vaibhav Khandelwal, Founder
- Praharsh Chandra, Founder
- Gaurav Jaithliya, Founder
- Kunal Gupta, Founder
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