Milestone · Commerce & Consumer Brands

The Pant Project targets ₹80 Cr revenue in FY26

By Startup Enthusiast · 19 February 2026

What they do

The Pant Project makes trousers with engineered fits for Indian body types

It clocked ₹60 Cr by December 2025 and forecasts ₹80 Cr for FY26

The brand plans 25 offline stores and new categories like denims and athleisure

The Pant Project is a trousers brand focused on fit for Indian body types.
Founder Dhruv Toshniwal returned to India after US studies and saw a gap in men's trousers fit.
Co-founder Udit Toshniwal, his brother, co-set up the brand.
The brand started with men's trousers and later added women's category.
It shifted from made-to-measure to ready-to-wear engineered fits for faster scale.
The brand operates omnichannel: 14 offline stores, D2C website (60% sales), and marketplaces.
Monthly website sales crossed ₹5 Cr in October 2025.

The Indian bottomwear market exceeded $4 Bn, with demand for customised high-quality apparel.
The trousers segment had little innovation, poor stretch, and inconsistent sizing.
The Pant Project aims to become India's most trusted men's bottomwear brand by FY28.

The Pant Project is a fit-led bottomwear brand with engineered fits and tailored silhouettes.
It uses better fabrics and modern design, avoiding traditional tailoring cost and friction.
Core advantage: in-house pattern engineering, fit testing, consistent sizing.
Production is small-batch in Rajasthan and Maharashtra, fabrics from Indian mills.
Portfolio has 300+ SKUs: semi-formal, smart casual, lifestyle bottoms.
Hero products are engineered formal pants and power stretch pants.
D2C website is the primary engine (60% sales), 15% from exclusive brand stores, rest from marketplaces.
It is the top formal pants brand on Amazon India as of October 2025.