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Funding · 19 October 2026The Pant Project₹109 CrMenswear brand, pants firstthepantproject.com ↗

The Pant Project raises ₹109 crore Series B

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FundingSeries BCommerce & Consumer BrandsMumbaiFounded 2020
  • The Pant Project is a digital-first menswear brand that began with trousers and focuses on fit, fabric and practical design
  • It closed a ₹109 crore Series B led by Mirae Asset Venture Investments, with Sorin Investments, family offices and angels joining in
  • The money goes into more physical stores, from 25 now to 150 in two to three years, and into jeans, athleisure and casualwear

What happened

  • The Pant Project raised ₹109 crore in a Series B round.
  • Mirae Asset Venture Investments (India) led the round.
  • Existing backer Sorin Investments took part again.
  • Family offices and angel investors also joined.
  • Funds will build offline stores and new product lines.

Why it matters

  • The brand wants to grow from 25 stores to 150 over two to three years.
  • It plans to move beyond trousers into jeans, athleisure and casualwear.
  • A bigger store network gives buyers easier access to its products.

The business

  • The Pant Project is a digital-first menswear brand.
  • It started with bottomwear, mainly trousers.
  • Its design focus is fit, fabric and function.
  • It runs 25 exclusive stores across India.

The founders

DT

Dhruv Toshniwal

Co-founder and CEO
in
UT

Udit Toshniwal

Co-founder
in

Who put in money

In numbers

25Exclusive stores · 2026
150 in 2-3 yearsStore target · 2026

What happens next

  • Open more stores toward the 150 target.
  • Launch jeans, athleisure and casualwear.

Words to know

Series B
A growth funding round after a company has proven its early model.

Other articles talking about it

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Terms in this story

  • Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
  • Series B/C: Series B, C, D and later rounds are growth rounds: large cheques that help a startup with a proven model expand faster, enter new markets or move toward profit and a listing.
  • Family office: A family office is a private company that manages the wealth of one wealthy family, or a few families together. In startups, family offices invest directly in companies and also back venture funds as limited partners.

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