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Results · 19 October 2026DeconstructD2C skincare brandthedeconstruct.in ↗

Deconstruct revenue FY26: ₹165 Cr, net loss ₹5.4 Cr

Deconstruct revenue hits ₹165 crore, loss small

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Deconstruct revenue

Deconstruct reported revenue of ₹165 Cr in FY26, with a net loss of ₹5.4 Cr. Reported 19 October 2026.

Revenue (FY26)₹165 Cr
Net loss (FY26)₹5.4 Cr
ResultsCommerce & Consumer BrandsBengaluruFounded 2021
  • Deconstruct is a Bengaluru skincare brand selling face, body, lip and hair products for different skin types, including sensitive skin
  • Operating revenue grew 30 percent to ₹165 crore in FY26, roughly 25 times its level three years earlier
  • A net loss of ₹5.4 crore replaced last year's ₹10 crore profit as advertising spend rose 72 percent

What happened

  • Revenue was ₹165 crore in FY26 versus ₹127 crore.
  • Net loss was ₹5.4 crore.
  • Ad spend rose to ₹69 crore.
  • Total expenses grew 48.7% to ₹174 crore.
  • EBITDA margin was about -5.6%.

Why it matters

  • Growth stayed fast but profit turned to a small loss.
  • Marketing now takes 40% of costs.

The business

  • Sells skincare for men and women across face, body, lip and hair.

The founders

MA

Malini Adapureddy

Founder
in

In numbers

₹165 CrRevenue · FY26
₹5.4 CrNet loss · FY26

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