The Pant Project launches ‘Oops Proof’ outdoor campaign for rain-ready pants

The details

• The Pant Project, a menswear brand, launched its first outdoor transit media campaign called 'Oops Proof' to promote its Water Repellent Pants.
• Oops Proof is designed for Mumbai’s monsoons and daily commutes, highlighting the product’s practical use in everyday situations.
• The campaign uses large-format branded buses running through key Mumbai areas like Thane, Andheri, Goregaon, Powai, Navi Mumbai, BKC, Santacruz, South Bombay, Lower Parel, and Marol.
• The campaign features a community-driven challenge where the first 100 people who spot the 'Oops Proof' bus and share a photo on Instagram with the location will win a free pair of pants worth up to ₹2500.
• The campaign aims to engage Mumbaikars directly and showcase the product’s functionality in real-world conditions.

The bigger picture

• The campaign’s focus on Mumbai’s monsoon season and daily chaos aligns with the brand’s practical positioning.
• The community-driven challenge encourages user-generated content and direct engagement with the brand.

About the business

• The Pant Project sells custom-made and ready-to-wear pants for men and women.
• The company offers a variety of products, including formal trousers, jeans, chinos, and power-stretch pants.
• The website features a range of products with discounts for bulk purchases, such as 15% off for buying two custom-made pants and 30% off for buying five or more.
• The website includes customer reviews and ratings, indicating a focus on customer satisfaction and product quality.

The deal

Type

launch

Founders

• Udit Toshniwal, co-founder and creative director
• Sukita Tapadia, chief marketing officer

More on The Pant Project

• The Pant Project wins D2C brand of the year18 September 2026 · Award
• The Pant Project targets ₹80 Cr revenue in FY2619 February 2026 · Milestone

Everything on The Pant Project →