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Award · Commerce & Consumer Brands

The Pant Project wins D2C brand of the year

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Date
Company
The Pant Project
What it does
Custom-made and ready-to-wear menswear brand
Kind
Award
Stage
growth
Founded
2020
Sector
Commerce & Consumer Brands

What they do

The Pant Project is an omnichannel (selling through both online and physical stores) menswear brand specializing in custom-made and ready-to-wear bottom-wear

What happened

The company received the D2C Brand of the Year 2026 award at the Myntra Tech Threads 2026 event

Why it matters

Founded in 2020, the brand has scaled its revenue 80 times over five years, reaching Rs. 80 crore in the 2025-26 fiscal year

The details

  • The Pant Project was named the D2C Brand of the Year 2026 at the Myntra Tech Threads event.
  • The brand operates as an omnichannel retailer, offering both custom-made and ready-to-wear trousers and jeans.
  • The company has achieved significant growth, scaling from Rs. 1 crore in revenue during FY2020-21 to Rs. 80 crore in FY2025-26.
  • Management projects revenue to double to Rs. 160 crore in the upcoming fiscal year.
  • The brand has seen its sales on the Myntra platform grow by over 10 times in the last two years.
  • Future plans include expanding the jeans category through increased product innovation and a wider assortment.

The bigger picture

  • The brand addresses a gap in the $23.50 billion Indian menswear market where bottom-wear often lacks innovation or proper fit.
  • The founders leverage over 50 years of family expertise in the textile industry to develop their products.
  • The company competes within the broader Myntra ecosystem, which hosts over 4,000 homegrown D2C brands.

About the business

  • The company offers over 300 SKUs (stock keeping units) including chinos, formal trousers, cargo pants, and athleisure.
  • Specialized product lines include Malai Pants and Inklock No Fade Jeans.
  • The brand blends traditional tailoring with modern technology to provide a made-for-me comfort experience.
  • Customers can access volume-based discounts, such as saving up to 30% when purchasing five or more custom-made pants.
  • The business maintains a strong digital presence with high customer ratings, such as a 4.6 rating on specific jean models.

What happens next

  • The company plans to invest further in the jeans category.
  • The brand aims to introduce more innovation and a wider assortment of products.

The deal

Type
award

Founders

  • Dhruv Toshniwal, CEO
  • Udit Toshniwal, Co-founder

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