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Partnership · Commerce & Consumer Brands

Swiggy partners with Sarvam, Marriott Bonvoy, and HDFC Bank for AI, travel rewards, and credit cards

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Date
Company
Swiggy
What it does
food delivery and quick commerce platform
Kind
Partnership
Sector
Commerce & Consumer Brands

What they do

Swiggy is a food delivery and quick commerce platform operating in India

What happened

Swiggy partnered with Sarvam to integrate multilingual, voice-led AI into its services, including food delivery, Instamart, and Dineout

Why it matters

Swiggy also launched a rewards partnership with Marriott Bonvoy, allowing users to earn travel points for everyday spending on food, groceries, and dining

The details

  • Swiggy partnered with Sarvam to bring multilingual, voice-led AI to its services, including food delivery, Instamart, and Dineout.
  • The partnership with Sarvam includes integrating Sarvam’s Indic language intelligence to make commerce more accessible beyond English-first users.
  • Swiggy also partnered with Marriott Bonvoy to allow users to earn travel reward points on everyday orders, such as food delivery, quick commerce, and dining out.
  • Under the partnership, users can earn five Marriott Bonvoy points for every ₹500 spent on Swiggy services.
  • Swiggy and HDFC Bank launched two new co-branded credit cards: the Swiggy BLCK HDFC Bank Credit Card and the Swiggy Ornge HDFC Bank Credit Card.
  • The new credit cards offer cashback and travel-related benefits across food, shopping, and lifestyle spending.

The bigger picture

  • The integration of multilingual, voice-led AI with Sarvam aims to make Swiggy's services more accessible to non-English speakers in India.
  • The partnership with Marriott Bonvoy reflects a broader shift in loyalty programs, integrating rewards into everyday spending to increase engagement.
  • The co-branded credit cards with HDFC Bank are designed to target different spending segments, offering rewards across categories such as food delivery, quick commerce, online shopping, and travel bookings.

About the business

  • Swiggy is a food delivery and quick commerce platform operating in India.
  • Swiggy offers services such as food delivery, Instamart (grocery delivery), and Dineout (restaurant reservations).
  • Swiggy serves millions of users across hundreds of cities in India.
  • Swiggy has expanded its rewards ecosystem through partnerships with Marriott Bonvoy and HDFC Bank.
  • Swiggy's services are accessible through its mobile app and website.

The deal

Type
partnership

Founders

  • Phani Kishan Addepalli, Co-founder and Chief Growth Officer
  • Madhusudhan Rao, Chief Technology Officer

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