Analysis · Commerce & Consumer Brands

Cars24 CEO admits gender imbalance, vows change

By Startup Enthusiast · 9 March 2026

What they do

Cars24 is an online marketplace for buying and selling used cars

CEO Vikram Chopra publicly acknowledged that women make up only 14% of the workforce

He called it a 'system problem' and plans roundtables with senior women leaders; no women hold director-level positions at the company

Cars24 CEO Vikram Chopra publicly acknowledged a gender imbalance at the company.
Women make up only 14% of Cars24's India workforce — 951 out of 6,803 employees.
There are zero women at the director level.
Chopra posted on X about the gap, calling it a 'system problem', not a pipeline problem.
He said culture is defined by who grows, gets promoted, and stays — not by a careers page.
Chopra took personal responsibility, saying 'This one is on me.'
Cars24 plans roundtables with senior women leaders from tech, product, and business fields.
Chopra invited women leaders to share the structural changes needed for better representation.

The admission comes as many Indian startups face scrutiny over workplace diversity.
Chopra's public acknowledgment signals a shift toward transparency in company culture.
The lack of any women at director level highlights a systemic issue, not just hiring bias.

Cars24 plans to hold roundtables with senior women leaders from tech, product, and business fields.
Chopra invited women leaders to share the structural changes needed for better representation.

Product: An online platform for used-car buying, selling, and related lending services.
Customers: Consumers and dealers transacting in used cars.
How it makes money: It earns from vehicle sales, marketplace transactions, and financing-related services.
What sets it apart: Uses AI to improve operating efficiency and support growth.
Operations: Operates across multiple countries and runs auction and retail businesses in India.