Launch · Commerce & Consumer Brands

Swiggy launches GIRF festival and upgrades train food service

By Startup Enthusiast · 28 August 2025

What they do

Swiggy operates an on-demand platform for food delivery, quick commerce, and dining reservations across India

The company launched the Great Indian Restaurant Festival with discounts and introduced new features for its Food on Train service

Swiggy continues to expand its fee structure while competing against new entrants like Rapido in the food delivery market

Swiggy launched the Great Indian Restaurant Festival (GIRF) 2025 starting August 22 for two months.
The festival offers up to 50% discount on dining at over 20,000 restaurants across more than 50 cities.
Swiggy Dineout introduced a DineCash program giving customers 10% cashback as redeemable credits for future visits.
The campaign features celebrity Uorfi Javed in a disco-themed advertisement conceptualized by agency The New Thing.
Swiggy rolled out new features for its Food on Train service ahead of the festive season on September 26.
New train food features include City Best, Easy Eats, Offer Zone, and a dedicated Pure Veg section for Navratri.
Swiggy is facing competition from Rapido, which is entering food delivery with a flat-fee model partnered with the NRAI.
Swiggy's Q1 FY26 additional fees revenue reached ₹109 crore from food delivery and quick commerce operations.

Previous editions of GIRF helped diners save collectively over ₹143 crore, indicating strong consumer engagement.
India's long-distance trains carry nearly 16 lakh reserved passengers daily, highlighting the scale of the food-on-train opportunity.
Swiggy maintains a measured expansion strategy focusing on extracting value from its existing 127 cities.
The platform fee landscape has evolved significantly, rising from ₹2 in 2023 to current rates of ₹12–15 per order.

Swiggy was founded in 2014 as an on-demand convenience platform operating in India.
It manages over 2.5 lakh restaurant partners across approximately 718 cities nationwide.
The company employs 5.4 lakh delivery partners to support its logistics network.
Instamart provides quick commerce services with 10-minute delivery across 124 cities in over 20 categories.
Swiggy One membership offers benefits spanning food delivery, quick commerce, and dining out experiences.
Other offerings include Swiggy Bolt, Snacc, Pyng, and Swiggy Scenes for diverse customer needs.
Swiggy Bolt contributes about 10% of the company's total food delivery volumes.
Swiggy Dineout lists over 40,000 restaurants live for bookings and bill payments in more than 50 cities.
Food on Train serves over 115 stations with more than 5,000 dishes available for order.

Swiggy plans to continue a measured approach to expansion by focusing on value extraction from existing cities.
The company is monitoring competitive moves from players like Rapido entering the food delivery space.