Partnership · Financial Services
InCred Finance partners with two PKL teams
By Startup Enthusiast ·
- Date
- Company
- InCred Finance
- What it does
- Tech-led lending NBFC
- Kind
- Partnership
- Founded
- 2016
- Sector
- Financial Services
What they do
InCred Finance is a tech-led, risk-analytics focused non-banking financial company (NBFC)
What happened
It becomes an associate partner for Jaipur Pink Panthers and Gujarat Giants in the 12th Pro Kabaddi League season
Why it matters
The partnership gives brand visibility on team jerseys, in-stadium assets, and digital platforms; more than 3 crore viewers are expected for the PKL 2025…
The details
- InCred Finance has become an associate partner for Jaipur Pink Panthers and Gujarat Giants in the Pro Kabaddi League (PKL) 2025.
- The partnership is for the 12th edition of the PKL.
- InCred will get brand visibility on team jerseys, in-stadium assets, and digital platforms.
- The PKL 2025 season starts August 29 and features 12 teams competing across Vizag, Jaipur, Chennai, and Delhi.
- More than 3 crore viewers are anticipated for the season.
The bigger picture
- The partnership helps InCred reach a large, sports-loving audience across India.
- Kabaddi has a strong following in smaller cities and towns, aligning with InCred's lending focus.
- Sponsoring two teams increases brand recall and visibility in a competitive financial services market.
About the business
- InCred Financial Services is a tech-led, risk-analytics focused lending NBFC (non-banking financial company).
The deal
- Type
- partnership
Founders
- Bhupinder Singh, Founder & CEO
About InCred Finance
- Product
- Personal loans, education loans, secured business loans, MSME financing, and lending solutions for financial institutions
- Customers
- Retail customers seeking personal financing, students, small and medium enterprises, financial institutions
- How it makes money
- NBFC lending model with subscription-based credit products and debt financing from institutional investors