Milestone · Commerce & Consumer Brands
BigBasket sells 35,000 Ganesh idols in one day
By Startup Enthusiast ·
- Date
- Company
- BigBasket
- What it does
- Online grocery and quick commerce
- Kind
- Milestone
What they do
BigBasket is an online grocery and quick commerce platform
What happened
Its quick commerce arm sold over 35,000 Ganesh idols on Ganesh Chaturthi, a 4x spike
Why it matters
Pooja flowers and torans worth over ₹1 crore were sold on the festival's first day
The details
- BigBasket's quick commerce arm sold over 35,000 Ganesh idols on Ganesh Chaturthi.
- This was a 4x annual spike in sales of the idols.
- Pooja flowers and torans worth over ₹1 crore were sold on Wednesday, the start of the 10-day festival.
- The food and vegetable category saw over 1.3 lakh banana orders delivered across cities.
- Seshu Kumar, Chief Buying and Merchandising Officer at BigBasket, commented on the festival sales.
The bigger picture
- The sales highlight the growing demand for festival-related items on quick commerce platforms.
- It shows BigBasket's ability to handle seasonal spikes in specific categories.
- The data indicates strong consumer spending during Ganesh Chaturthi.
About the business
- BigBasket is an online grocery and quick commerce platform operating in India.
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