Partnership · Commerce & Consumer Brands
Swiggy Instamart partners with TATA IPL 2022
By Startup Enthusiast ·
- Date
- Company
- Swiggy Instamart
- What it does
- Quick commerce grocery service
- Kind
- Partnership
What they do
Swiggy Instamart is India's leading quick commerce grocery service
What happened
It became the official partner of TATA IPL 2022, starting 26 March 2022
Why it matters
This partnership aligns India's passion for snacking and cricket fervour
The details
- Swiggy Instamart became the official partner of TATA IPL 2022.
- The announcement was made on 25 March 2022.
- The IPL 2022 season runs from 26 March 2022 to 29 May 2022.
- The partnership aligns India's passion for snacking and cricket.
- Ashish Lingamneni, Head of Brand at Swiggy, was involved.
- Brijesh Patel is the Chairman of TATA IPL.
The bigger picture
- Swiggy has been associated with cricket since 2018 through TV commercials.
- Earlier in 2020, Swiggy partnered with Disney+ Hotstar and an IPL franchise.
About the business
- Swiggy Instamart is a quick commerce grocery service.
- It is considered a leading service in India for fast grocery delivery.
- The platform offers convenience, no minimum order, and fast delivery.
The deal
- Type
- partnership
Founders
- Sriharsha Majety, Founder
- Phani Kishan Addepalli, Founder
- Nandan Reddy, Founder
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