Results · Commerce & Consumer Brands

Plush posts 2.3x revenue jump in FY25

By Startup Enthusiast · 30 January 2026

What they do

Plush sells feminine hygiene and personal care products

FY25 revenue rose to Rs 66 crore from Rs 29 crore, while loss widened to Rs 7 crore

The company is on track to reach Rs 40 crore revenue run rate this year

Plush reported FY25 revenue of Rs 66 crore, up 2.3 times from Rs 29 crore in FY24.
The company's loss for FY25 was Rs 7 crore, a 75% increase from Rs 4 crore in FY24.
Total income in FY25 stood at Rs 67 crore, including Rs 1 crore from other sources.
Total expenses rose 118% to Rs 74 crore in FY25, compared to Rs 34 crore in FY24.
Cost of materials consumed was Rs 25 crore, making up 34% of total expenses, up 127%.
Advertising and marketing costs were Rs 21.5 crore, up 96% from the previous year.
Employee benefit expenses rose 67% to Rs 4 crore in FY25.
Shipping and delivery costs were Rs 2.6 crore in FY25.

ROCE stood at -93.75%, showing poor returns on capital employed.
Unit economics improved slightly: Rs 1.12 spent per rupee of operating revenue in FY25, down from Rs 1.17 in FY24.
Cash and bank balances were only Rs 3 crore as of March 2025, with current assets of Rs 29.5 crore.

Plush is a feminine hygiene brand that sells personal care and hygiene products.
The company reported Rs 1 crore from other income from interest.

Plush is on track to reach Rs 200 crore revenue run rate in the current calendar year.

Product: A range of feminine hygiene and personal care products including period care, intimate wellness, and hair removal essentials.
Customers: Women seeking clean and reliable personal care and feminine hygiene products.
How it makes money: Sells products directly to consumers online and through offline retail stores.
What sets it apart: Focuses on everyday wellness with a comprehensive portfolio spanning period care to self-care essentials.
Operations: Designs and distributes personal care products through D2C channels and offline retail partnerships.