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FundingConsumer Internet & Media
Let's Game Now raises ₹30 Cr for gaming league
By Abha Lohia · Editor ·
KolkataFounded 2018
- Let's Game Now runs online and offline esports tournaments and connects brands with gamers across South Asia and Southeast Asia
- The company secured ₹30 crore, co-led by Anand Mahindra and Bestvantage Investments, with a UAE-based family office also taking part
- The money will go towards building the Indian Super Gaming League, as the firm points to a gaming market heading for $9.2 billion by FY29
What happened
- Let's Game Now raised ₹30 crore in a new round.
- Anand Mahindra and Bestvantage Investments co-led it.
- A UAE-based family office also invested.
- Funds will build the Indian Super Gaming League.
Why it matters
- India's gaming market is expected to grow from about $3.8 billion to $9.2 billion by FY29.
- A league gives the firm a flagship product to attract brand sponsors.
The business
- Runs online esports tournaments for gamers.
- Organises large offline events.
- Provides live broadcasting services.
- Works with brands across South Asia and Southeast Asia.
- Claims presence in 18 countries and over 2,000 events.
The founders
Who put in money
- Anand Mahindra Co-lead — Industrialist and angel investor
- Bestvantage Investments Co-lead
In numbers
1.4 millionCommunity members · 2026
2,000+Events organised · 2026
What happens next
- Build the Indian Super Gaming League
The numbers around it
Consumer Internet & Media in October 2026: 5 rounds with a disclosed amount, $75.2 million in all; the biggest was Eloelo ($50-60M). Every sector this year →
Terms in this story
- Family office: A family office is a private company that manages the wealth of one wealthy family, or a few families together. In startups, family offices invest directly and also back venture funds as limited partners. In India they are not a regulated category on their own, though the funds they invest through can be SEBI-registered AIFs.
- Financial year: An Indian financial year runs from 1 April to 31 March, and it is named after the year it ends. FY26 means April 2025 to March 2026. Startup results for a year arrive months after it closes, so a November 2026 story may still be about FY25.
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