ResultsConsumer Internet & Media
Kutumb revenue FY26: ₹386 crore
Kutumb parent revenue triples to ₹386 crore in FY26
By Abha Lohia · Editor ·
Kutumb revenue
Kutumb reported revenue of ₹386 crore in FY26, as reported by Entrackr on 11 November 2026.
| Revenue (FY26) | ₹386 crore |
|---|
Kutumb: revenue and funding and every story →
BengaluruFounded 2020
- Primetrace Technologies, based in Bengaluru, makes consumer apps including Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo
- Operating revenue rose to ₹386 crore in FY26 from ₹123 crore a year before, taking total income to ₹405 crore, and profit grew nearly sixfold
- Advertising was the biggest cost at ₹273 crore, about three-quarters of spending, as the firm paid to win app users
What happened
- Revenue from operations hit ₹386 crore in FY26.
- The year before it was ₹123 crore.
- Total income reached ₹405 crore including ₹19 crore interest.
- Net profit rose nearly six times.
- Advertising spend was ₹273 crore, up 3.3 times.
- Staff costs grew 26.2% to ₹33.5 crore.
Why it matters
- Heavy ad spending drives user growth for app businesses.
- Sales of services were the only source of operating revenue.
- Costs rose 2.7 times to ₹363 crore, slower than revenue.
The business
- Primetrace runs several consumer apps.
- Apps include Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo.
- It follows a freemium model with free core features.
- Money comes from subscriptions, ads and paid digital services.
- The company is based in Bengaluru.
In numbers
₹386 croreOperating revenue · FY26
₹405 croreTotal income · FY26
₹273 croreAdvertising spend · FY26
Words to know
- Freemium
- Basic use is free, with paid extras.
Terms in this story
- Revenue from operations: Revenue from operations is what a company earns from its main business. Total income adds other income, such as interest on cash. When Indian outlets report different revenue for the same startup and year, they are often quoting one of these two lines.
- Financial year: An Indian financial year runs from 1 April to 31 March, and it is named after the year it ends. FY26 means April 2025 to March 2026. Startup results for a year arrive months after it closes, so a November 2026 story may still be about FY25.
Read next
PartnershipInMobi pays ₹65 crore to name Bengaluru metro stationInMobi is a Bengaluru-founded advertising technology company, and its group also includes lockscreen platform GlancePeopleInMobi names Hema Namburi group CFOInMobi is a Bengaluru-founded advertising technology company, run by Naveen Tewari, that also owns the Glance lock-screen platformFundingEloElo raises $80M Series C for microdramasEloElo Group runs the Story TV microdrama app, a micro-learning app called Master, and AI tools including Dolphin AI
Everything on Kutumb → · All startup news on 11 November 2026 →
Is this Kutumb? Get your “Featured on StopDown” badge →