Eloelo nears $50-60M round at $400M valuation
By Abha Lohia ·
Eloelo: funding and every story →
- Eloelo is a Bengaluru live social entertainment platform whose micro-drama service Story TV has grown very quickly this year
- It is said to be close to closing a round of up to $60 million led by Hornbill Capital
- The deal values the company near $400 million, with existing backers also joining, as annualised collections reach about $250 million
What happened
- Eloelo is in advanced talks for $50-60 million.
- Hornbill Capital is expected to lead.
- Valuation is around $400 million.
Why it matters
- Its micro-drama arm Story TV lifted annualised collections tenfold to about $250 million.
- Growth leaned on heavy performance marketing.
The business
- Eloelo runs a live social entertainment app.
- Story TV offers short vertical fiction such as romance and thrillers.
The founders
Who put in money
- Hornbill Capital lead
In numbers
$250MAnnualised collections · 2026
Terms in this story
- Valuation: A startup's valuation is the price investors agree the whole company is worth. For young companies it is set by negotiation and comparison, not by a formula.
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