Ace Blend to spend Series A2 on science
By Abha Lohia ·
- Ace Blend is a Mumbai nutrition brand selling supplements, protein powders and functional coffees, founded in 2018
- It raised a $9.91 million Series A2 round, and founder Shivam Hingorani says it will go mostly to research rather than ads
- Most of the new capital goes into human studies, deeper product research and lab quality checks, with advertising a smaller share
What happened
- Ace Blend raised $9.91 million in a Series A2 round.
- Money is for clinical trials, product research and quality testing.
- The founder says science comes before advertising.
Why it matters
- Signals a research-led approach in Indian nutrition brands.
The business
- Sells supplements, protein powders and coffees.
The founders
SM
Saif Mekhri
Co-founderWhat happens next
- Clinical trials and research spending.
Earlier rounds
- Pre-Series A · $3.3M
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