CHOSEN extends Series A with Wellbeing Nutrition founders
By Abha Lohia ·
CHOSEN: funding and every story →
- CHOSEN is a Chennai skincare brand making products for melanin-rich Indian skin, with over 50 products across care categories
- Wellbeing Nutrition's two founders invested in an extension of its Series A, which earlier raised $5 million led by Fireside Ventures
- The money goes to research, a dermatologist-led centre of excellence and larger R&D, brand and growth teams
What happened
- Series A gets an extension from two founders.
- Amount was not disclosed.
- Funds go to R&D and formulations.
Why it matters
- Earlier Series A was $5 million.
- Focus is clinical validation of products.
The business
- CHOSEN sells skincare, haircare and nutraceuticals.
- Over 2,000 doctors prescribe its products.
The founders
- Dermatologist
Who put in money
- Avnish Chhabria Investor — Co-founder of Wellbeing Nutrition
- Saurabh Kapoor Investor — Co-founder of Wellbeing Nutrition
- Fireside Ventures Earlier lead
What happens next
- Set up a Centre of Excellence.
Earlier rounds
- Series A · $5M
- Angel · $1.2M
Terms in this story
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
- Series A: Series A is usually the first large round a startup raises from venture capital funds, after it has shown that people want what it sells.
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