People · Consumer Internet & Media

MS Dhoni invests in Kuku TV and joins as brand ambassador

By Startup Enthusiast · 30 March 2026

What they do

Kuku operates a mobile-first storytelling platform that offers micro-dramas, audio content, and edutainment apps across multiple regional languages

Former Indian cricket captain MS Dhoni has invested an undisclosed amount in Kuku and joined Kuku TV as its brand ambassador

The partnership coincides with a marketing campaign titled #DhoniWatchesKukuTV as the company expands its artificial intelligence-driven video slate

Indian cricket legend MS Dhoni has invested an undisclosed amount in storytelling platform Kuku.
He has also become the official brand ambassador for the company's short-format drama app, Kuku TV.
Alongside the announcement, Kuku TV launched a marketing campaign called #DhoniWatchesKukuTV.
The campaign features a brand film highlighting Dhoni's instinctive decision-making alongside bite-sized entertainment.
Kuku operates a suite of applications including Kuku FM for audio, Guru for edutainment, and Kuku TV for micro-dramas.
The platform features a library of more than 20,000 titles and has crossed 350 million cumulative installs.

The company recently closed an $85 million Series C round led by Granite Asia at a valuation of $550 million.
Kuku TV surpassed 180 million downloads and houses over 150,000 episodes across seven languages.
The platform has also expanded its operations into theatrical film production and artificial intelligence-powered content slates.

Kuku runs multiple mobile applications focused on audio and video storytelling formats in India.
It provides short-format micro-dramas, audio stories, and educational content across more than seven languages.
The company generates engagement through bite-sized entertainment episodes spanning mytho-fantasy and futuristic fiction genres.
It targets vernacular audiences across India with regional storytelling formats.

Strengthen artificial intelligence-driven storytelling stacks and vernacular content libraries.

Granite Asia (lead) — Venture capital firm formerly known as GGV Capital.
Vertex Growth Fund (existing) — Growth-stage venture fund backing technology startups.
Krafton (existing) — Global video game and entertainment company.
International Finance Corporation (existing) — Member of the World Bank Group focusing on private sector development.
Paramark (existing) — Venture capital firm.
Tribe Capital India (existing) — Venture capital firm focused on technology investments.
Bitkraft (existing) — Global venture capital fund focused on gaming and media.