Funding · Consumer Internet & Media

MS Dhoni invests in Kuku FM

By Startup Enthusiast · 30 March 2026

What they do

Kuku FM runs Kuku TV (microdrama app), Kuku FM (audio), Guru (edutainment) and theatrical productions

Cricket legend MS Dhoni has invested an undisclosed amount and become brand ambassador for Kuku TV

Dhoni connects with the founders, who come from small towns like his own; the company has over 350 million installs across its apps

MS Dhoni has invested in Kuku FM, an AI-driven storytelling platform.
The investment amount is undisclosed.
Dhoni has also become the brand ambassador for Kuku TV, the company's microdrama app.
A promotional campaign called #DhoniWatchesKukuTV has been launched.
Dhoni connects with the founders because they come from small towns like his own.

Kuku FM operates Kuku TV (a microdrama app), Kuku FM (audio platform), Guru (edutainment), and theatrical productions.
The company's apps have over 350 million installs in total.
Its content library has over 20,000 titles in more than 7 languages.
Several shows have surpassed 100 million views.
Kuku TV alone has over 180 million downloads and over 150,000 episodes.
Kuku TV releases hundreds of short-format dramas monthly, using AI-powered formats in mythological fantasy, futuristic fiction, and superhero narratives.

Product: operates vernacular audio platform
Customers: Vernacular language users seeking audio stories, microdramas, and educational content
How it makes money: Multi-platform content provider monetizing through subscriptions and advertising