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Launch · Consumer Internet & Media

Kuku TV launches India’s first acting reality microdrama, Sabse Bada Dramebaaz

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Date
Company
Kuku TV
What it does
microdrama app
Kind
Launch
Amount
₹5 lakhs
Based in
Mumbai
Sector
Consumer Internet & Media

What they do

Kuku TV, a microdrama app, launched Sabse Bada Dramebaaz, India’s first acting reality microdrama, co-presented with Meesho and powered by Tinder

What happened

The 50-episode series features 2-minute episodes and combines a nationwide talent hunt with scripted storytelling, with 2,000 audition entries and 12…

Why it matters

Two winners will receive ₹5 lakh each and lead roles in upcoming Kuku TV microdramas, with the finale scheduled for 15 August 2026

The details

  • Kuku TV launched Sabse Bada Dramebaaz, India’s first acting reality microdrama, co-presented with Meesho and powered by Tinder.
  • The 50-episode series is designed for vertical, mobile-first viewing, with each episode lasting around two minutes.
  • The show features a nationwide talent hunt that received over 2,000 audition entries, generating crores of views and lakhs of audience votes.
  • The 100 most-voted entries advanced to the next stage, from which 11 finalists were selected by Kuku TV microdrama actors Eshaanya Maheshwari and Siddharth Sharma.
  • A 12th finalist earned a wildcard entry through the Meesho Creator Club.
  • The competition moved to Mumbai, where the Top 12 contestants competed in four offline rounds in front of a live audience and a judging panel.
  • The judging panel included veteran actor Rakesh Bedi and actors Jannat Zubair and Prince Narula, who also performed in the show.
  • The first three rounds, spanning nearly 30 episodes, are streaming on the Kuku TV app, with the Grand Finale scheduled for 15 August 2026.
  • Two winners — one male and one female — will each receive a cash prize of ₹5 lakh and an opportunity to play lead roles in upcoming Kuku TV microdramas.

The bigger picture

  • The launch marks Kuku TV’s first association with a microdrama format that combines reality competition with short-form storytelling.
  • The show brings together three brands across entertainment, commerce, and dating — Meesho, Tinder, and Kuku TV — for a first-of-its-kind format.
  • Kuku TV aims to empower over 50,000 creators through its ecosystem, while continuing to innovate in content experiences for microdrama.

About the business

  • Kuku TV is a premium microdrama app that focuses on short-form, vertical storytelling for mobile-first audiences.
  • The app has built an ecosystem that empowers over 50,000 creators, offering them opportunities to showcase their talent and grow their audiences.
  • Kuku TV uses an AI storytelling stack to inform its content experiences and audience engagement strategies.
  • The app has previously partnered with Tinder on the microdrama Right Match, and now collaborates with Meesho through its Creator Club.
  • The company’s focus is on innovation in microdrama formats, audience participation, and creator empowerment.

What happens next

  • The Grand Finale of Sabse Bada Dramebaaz is scheduled for 15 August 2026.
  • Winners will receive a cash prize and the opportunity to play lead roles in upcoming Kuku TV microdramas.

The deal

Type
launch

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