Launch · Consumer Internet & Media

Kuku TV launches campaign with MS Dhoni to promote bite-sized dramas

By Startup Enthusiast · 2 April 2026

What they do

Kuku TV is a short-form video platform that produces microdramas, featuring actors in short, twist-driven stories

The company launched a campaign called #DhoniWatchesKukuTV, using cricketer MS Dhoni as a brand ambassador to promote its content

The campaign involved over 77 actors and aimed to highlight the platform's growing creator ecosystem and content variety

Kuku TV launched a campaign called #DhoniWatchesKukuTV, featuring cricketer MS Dhoni as a brand ambassador.
The campaign involved over 77 actors, including names like Sudhanshu Pandey and Karanvir Bohra, to promote the platform's microdrama content.
The campaign was designed to highlight Kuku TV's growing creator ecosystem and its focus on short, twist-driven storytelling.
The campaign included a short film where Dhoni endorsed the platform's bite-sized format, which aligns with the platform's content style.
The campaign was released on Instagram on 31 March 2026 and aimed to drive user engagement and cultural relevance.

The campaign leveraged MS Dhoni's celebrity status to promote Kuku TV's content in a unique and engaging way.
By using a large number of actors, the campaign aimed to showcase the platform's diverse content library and creator base.
The campaign emphasized the platform's shift to bite-sized, twist-led storytelling, aligning with current trends in short-form video content.

Kuku TV is a short-form video platform that produces microdramas, which are short, twist-driven stories typically lasting two minutes.
The platform features a wide range of actors, from established television personalities to emerging digital talent.
Kuku TV's content spans various genres, languages, and cultural contexts, catering to a broad audience across India.
The platform aims to position itself as a credible player in the premium short-form storytelling space.
Kuku TV has been expanding its content library and creator ecosystem to build a strong user base.