Acquisition · Commerce & Consumer Brands
Mirza International acquires Solethreads
By Startup Enthusiast ·
- Date
- Company
- Solethreads
- What it does
- D2C casual footwear brand
- Kind
- Acquisition
- Founded
- 2020
What they do
Solethreads makes casual footwear for young consumers, starting with flip-flops and later sneakers
What happened
Mirza International, owner of RedTape and Oaktrak, has acquired Solethreads; the deal size was not disclosed
Why it matters
The deal gives Solethreads access to Mirza's manufacturing and distribution network, continuing a trend of legacy firms buying digital-first brands
The details
- Mirza International has acquired Solethreads, a digital-first casual footwear brand.
- The deal size has not been disclosed.
- Founder Sumant Kakaria announced the acquisition on LinkedIn and will step down as CEO.
- Tauseef Mirza, managing director of Mirza International, became a director and promoter at Solethreads' parent company Summersalt Lifestyle in December 2025.
- Solethreads will gain access to Mirza International's manufacturing and distribution network.
- This acquisition follows a trend of traditional companies buying digital-first brands to reach younger consumers.
The bigger picture
- Traditional footwear company Mirza International wants to tap into younger consumers through Solethreads' digital-first approach.
- Solethreads gets manufacturing and distribution muscle from Mirza's legacy infrastructure.
- Similar deals include Aditya Birla Fashion and Retail acquiring Bewakoof and Styched buying Flatheads.
About the business
- Solethreads is a D2C (direct-to-consumer) footwear brand focused on casual footwear for young consumers.
- It started with flip-flops, which became its best-selling product, and later added sneakers.
- The brand is design-led and priced affordably compared to global labels.
- It began as a digital-first brand and later expanded into offline retail.
What happens next
- Solethreads will leverage Mirza International's manufacturing and distribution network to scale operations.
The deal
- Type
- acquisition
Founders
- Sumant Kakaria, Founder & former CEO
- Gaurav Chopra, Co-founder
- Aprajit Kathuria, Co-founder
- Vikram Iyer, Co-founder
Other articles talking about it
Same day
- Kuku TV launches campaign with MS Dhoni to promote bite-sized dramas2 April 2026 · Launch
- Ezeepay launches UPI cash-out service2 April 2026 · Launch
- Gupshup India profit falls 50% in FY252 April 2026 · Results
- Mufin Green Finance closes ₹25 crore PTC deal2 April 2026 · Funding · ₹25 crore
- Meghalaya signs pact with Starlink for satellite pilot2 April 2026 · Policy
- Fidelity marks down Gupshup investment value2 April 2026 · Unicorn · $3.35M