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Acquisition · Commerce & Consumer Brands

Mirza International acquires Solethreads

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Date
Company
Solethreads
What it does
D2C casual footwear brand
Kind
Acquisition
Founded
2020
Sector
Commerce & Consumer Brands

What they do

Solethreads makes casual footwear for young consumers, starting with flip-flops and later sneakers

What happened

Mirza International, owner of RedTape and Oaktrak, has acquired Solethreads; the deal size was not disclosed

Why it matters

The deal gives Solethreads access to Mirza's manufacturing and distribution network, continuing a trend of legacy firms buying digital-first brands

The details

  • Mirza International has acquired Solethreads, a digital-first casual footwear brand.
  • The deal size has not been disclosed.
  • Founder Sumant Kakaria announced the acquisition on LinkedIn and will step down as CEO.
  • Tauseef Mirza, managing director of Mirza International, became a director and promoter at Solethreads' parent company Summersalt Lifestyle in December 2025.
  • Solethreads will gain access to Mirza International's manufacturing and distribution network.
  • This acquisition follows a trend of traditional companies buying digital-first brands to reach younger consumers.

The bigger picture

  • Traditional footwear company Mirza International wants to tap into younger consumers through Solethreads' digital-first approach.
  • Solethreads gets manufacturing and distribution muscle from Mirza's legacy infrastructure.
  • Similar deals include Aditya Birla Fashion and Retail acquiring Bewakoof and Styched buying Flatheads.

About the business

  • Solethreads is a D2C (direct-to-consumer) footwear brand focused on casual footwear for young consumers.
  • It started with flip-flops, which became its best-selling product, and later added sneakers.
  • The brand is design-led and priced affordably compared to global labels.
  • It began as a digital-first brand and later expanded into offline retail.

What happens next

  • Solethreads will leverage Mirza International's manufacturing and distribution network to scale operations.

The deal

Type
acquisition

Founders

  • Sumant Kakaria, Founder & former CEO
  • Gaurav Chopra, Co-founder
  • Aprajit Kathuria, Co-founder
  • Vikram Iyer, Co-founder

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