News · Commerce & Consumer Brands

Khetika is building India’s clean food revolution by empowering farmers and consumers.

By Startup Enthusiast · 18 June 2026

What they do

Khetika is a clean food brand that sells unadulterated spices, grains, and dry fruits

The company focuses on providing pure, traceable, and nutritious food while improving farmers’ livelihoods

Khetika uses traditional stone-grinding methods and modern technology to preserve nutrients and ensure quality

Khetika is a clean food brand that sells unadulterated spices, grains, and dry fruits.
The company was founded by Prithwi Singh, who grew up in a farming family in rural Rajasthan.
Khetika aims to provide consumers with clean, unadulterated food while improving farmers’ livelihoods.
The company sources directly from farmers and delivers food in its purest form from farm to plate.
Khetika uses pasteurized water, sun-drying, and nitrogen-flushed packaging to preserve food without chemical preservatives.
Consumers can scan product packaging to trace the origin of ingredients and access proof of purity through laboratory testing reports.
Khetika uses traditional stone-grinding methods for spices to preserve nutrients, aroma, and flavor.
The company integrates modern technologies like SCADA systems to maintain consistency without compromising quality.
Khetika has developed a unique initiative called SAATHI to support farmers with training on sustainable farming techniques.
The company pays farmers 10–15% higher than conventional market rates for superior-quality produce.

India’s food industry is undergoing a transformation as consumers seek transparency, nutrition, and authenticity in their meals.
The growing prevalence of lifestyle diseases and increasing awareness around food quality inspired the creation of Khetika.
Khetika addresses the challenge of earning consumer trust by building transparency directly into its products.
The company’s commitment to clean food is expected to move from a niche category to a mainstream consumer preference over the next decade.

Khetika sells unadulterated spices, grains, and dry fruits directly sourced from farmers.
The company’s products include stone-ground turmeric, coriander, and chili powders, all free from preservatives and toxins.
Khetika uses traditional stone-grinding methods to preserve nutrients, aroma, and flavor in its spices.
The company’s website shows product prices ranging from Rs. 72 to Rs. 1,799, depending on the item and weight.
Khetika operates a nationwide supply chain with a focus on transparency and traceability.
The company uses technology-driven infrastructure to manage inventory, quality parameters, and cold-chain operations in real time.

Product: Preservative-free staples, spices, chutneys, millet foods, and ready-to-eat products
Customers: Consumers buying packaged healthy foods and convenience meals
How it makes money: Sells packaged food products through a direct-to-consumer and retail model
What sets it apart: Direct sourcing from farmers and a clean-label, farm-to-fork supply chain
Operations: Sources from farmers across multiple Indian states and operates manufacturing facilities