Funding · Consumer Internet & Media

Rusk Media raises ₹100 Cr pre-Series C round

By Startup Enthusiast · 18 June 2026

What they do

Rusk Media creates digital fiction and non-fiction content for Gen Z audiences

It raised ₹100 Cr (~$10.6 Mn) led by Nazara Technologies, with InfoEdge Ventures, IvyCap Ventures and Audacity VC

The funds will grow its sports audio platform Alright!; tV and scale IPs like I-Popstar into new markets

Rusk Media has raised ₹100 Cr (~$10.6 Mn) in a pre-Series C round.
The round was led by Nazara Technologies, an existing investor.
Other participants include InfoEdge Ventures, IvyCap Ventures, and a consortium led by Audacity VC.
The company will use the funds to grow its sports audio platform Alright! TV.
Part of the funds will go toward proprietary AI tools to cut production costs and boost content speed.
Rusk Media plans to scale its IPs — the talent reality franchise I-Popstar and the unscripted dating show Engaged — into new languages and international markets.
It will also develop a new pipeline of sports and audio-first content formats targeting Gen Z and Gen Alpha.
Representatives from Nazara Technologies and Audacity VC will join the board after the round.

The digital entertainment industry is growing, especially micro-dramas and AI-generated fiction.
India's digital media market is projected to reach $111.2 Bn by 2034, per IMARC.
Competitor Mythik, an AI entertainment startup, raised $5 Mn last month for short mythology and history videos.

Rusk Media creates digital content across fiction and non-fiction for Gen Z.
Its brands include Alright! (fiction), Playground (gaming entertainment), and LIT (food, fashion, travel).
Clients include OTT platforms Amazon MX Player and JioHotstar.
The company has entertained over 100M+ people globally.

Grow sports audio platform Alright! TV.
Develop proprietary AI tools to cut production costs and boost content speed.
Scale IPs I-Popstar and Engaged into new languages and international markets.
Create a new pipeline of sports and audio-first content formats for Gen Z and Gen Alpha.

Nazara Technologies (lead) — Existing investor in Rusk Media.
InfoEdge Ventures (participant) — Existing investor in Rusk Media.
IvyCap Ventures (participant) — Existing investor in Rusk Media.
Audacity VC (participant) — Led a consortium that participated in the round.

Product: Vertical entertainment content including short-form dramas, music reality shows, interactive content, and proprietary animation studio.
Customers: Gen Z and Gen Alpha audiences consuming digital-first entertainment on mobile platforms and streaming services.
How it makes money: Subscription and advertising revenue from owned platform (Alright!); licensing and partnership deals with streaming platforms; brand partnerships.
What sets it apart: Proprietary animation studio and vertical entertainment IPs; native understanding of digital-first content creation for younger audiences.